Introduction

The beauty industry is deeply rooted in visual presentation, prompting the proposal of a new service for the Fresha platform called "After Photos." This innovative addition aims to go beyond the standard appointment scheduling, providing additional value to both salons and clients while generating new revenue streams.

Current Landscape

Despite the optimal performance of the Fresha App, there exists a substantial opportunity to enhance user engagement and revenue. This case study explores the dynamic interplay between evolving visual trends, consumer expectations, and the profound impact of social media on the beauty industry.