Genadrop

UNDERSTANDING THE PROBLEM

What are we doing?

The genesis of this project stemmed from the realization that despite the functional nature of the existing platform, artists in the NFT space were encountering significant challenges. Our aim was to address these challenges and elevate the NFT creation experience to new heights.

Workflow Optimization

Many users abandoned their artwork due to glitches in the browser or network, as they had to restart the creation process each time, impacting their efficiency and productivity.

Lack of Understanding

Early adopters, particularly artists, often lacked a clear understanding of concepts like "wallets," causing confusion and difficulty in getting their NFT images onto the blockchain.

Complexity

Some users found the platform's interface and processes to be overly complex, leading to frustration and potential barriers to entry for new artists seeking to enter the NFT market.

HYPOTHESIS

Simplifying the user experience for both our users and early adopters, we anticipate a substantial decrease in the time and technical know-how needed for artists to introduce their digital artworks to the market. By eliminating entry barriers, including the reliance on developers for artwork rendering and the intricacies of connecting wallets to diverse blockchains, we expect to witness heightened adoption among early web3 adopters. Moreover, we foresee that refining the onboarding process and enhancing conflict rules will bolster user satisfaction and instill greater confidence in utilizing the platform.

KEY OPPORTUNITIES

Insights from Previous Experience

• User Feedback Analysis: Analysis of user feedback from previous iterations of the Genadrop platform revealed key areas for improvement. Users expressed a desire for enhanced simplicity, transparency, and usability throughout the NFT creation process.

• Feature Utilization Patterns: Examination of user interactions with existing features highlighted opportunities to optimize functionality and streamline user workflows. Certain features were underutilized or not fully understood by users, indicating a need for clearer communication and guidance.

  
  

Identified Opportunities

1. Simplify User Experience: Based on user feedback, there is an opportunity to simplify the user experience, making it more intuitive and user-friendly. This includes reducing complexity in technical processes and providing clearer instructions and guidance throughout the platform.

2. Enhance Transparency: Improving transparency regarding gas fees, technical concepts, and blockchain fundamentals will be crucial to building user trust and confidence in the platform. Users should have a clear understanding of the costs and processes involved in minting and listing NFTs.

3. Optimize Feature Utilization: Optimizing existing features and workflows to ensure maximum utilization and effectiveness will be key to enhancing the overall user experience. This may involve redesigning certain features, refining user interfaces, and providing additional support and resources for users.

COMPARATIVE ANALYSIS

Identifying opportunities

A comparative analysis of competing platforms, such as Bueno and NFT Generator, provided valuable insights into their features, functionalities, and user experiences. By examining the strengths and weaknesses of these products, we gained valuable insights into areas where Genadrop could improve and innovate. AS  Bridget van Kranlingen, Senior Vice President of IBM Global Markets, has said: “The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere”.

INTERVIEW

Validating with the customer

Engaging in interviews with our customers provided valuable insights into their experiences, pain points, and expectations with the Genadrop platform. By conducting purposeful dialogue, we gained a deeper understanding of user needs and preferences.

Usability and Navigation

Feedback highlighted areas where the platform could improve in terms of usability and navigation. Users identified specific pain points, such as complex workflows, unclear instructions, and difficulty in accessing certain features.

Feature Prioritization

Customers provided valuable insights into feature prioritization, indicating which tools and functionalities are essential for their creative processes. They emphasized the importance of customization options, integration with blockchain networks, and support for diverse file formats.

User Expectations

Customers expressed a desire for a platform that is intuitive, user-friendly, and provides comprehensive tools for NFT creation. They emphasized the importance of simplicity and efficiency in their creative workflows.

THE SOLUTION

Leveraging on the feedback from our users, we meticulously revamp the website to be as intuitive, error-free, and desirable as possible. This strategic approach empowers early adopters and web3 pioneers to effortlessly tap into Genadrop's potential for creating and selling NFTs, all without necessitating any upfront technical knowledge.

Guided by Steve Jobs' insightful words, "Design is not finished until the customer says it is finished," we wholeheartedly embraced the feedback loop design principle. We delved deep into user pain points, validating them and meticulously integrating their feedback to shape our design decisions. This iterative approach ensured an ongoing dialogue with our users, culminating in a solution that genuinely resonates with their needs and preferences.

Wallet Connect

To address concerns from early web3 adopters regarding wallet connectivity, especially given Genadrop's multi-chain nature, we devised a novel solution. We simplified the process by allowing users to select their preferred blockchain. Once chosen, the platform dynamically presents compatible wallets for that blockchain. Additionally, for users without a wallet, we streamlined the process by directing them to a dedicated page to effortlessly create one. This approach enhances user onboarding and navigation within Genadrop's multi-chain ecosystem.

Conflict Rules

Conflict Rules are akin to guiding instructions for arranging clothes during the sewing process. They dictate specifics like not placing the left-hand side on the right or ensuring proper alignment of printed cloth sections.

To enhance the user experience regarding conflict rules, our primary objective was clarity and simplicity. We redesigned the flow to provide users with a comprehensive view of each layer and its associated rules. These rules were presented in clear language, ensuring accessibility for all users. Our aim was to simplify the process, making it intuitive and hassle-free.

List NFT

Listing an NFT without prior knowledge of the price can significantly impact your consideration of the listing price. To enhance transparency and encourage listings, we introduced a modal that appears after users decide to list. This modal offers users a clear breakdown of all the costs associated with the listing process, ensuring informed decision-making.

User Testing

Before launching the new iteration on the mainnet, we deployed it on Testnet and conducted extensive user testing. We reached out to the community and acquired new users from external user testing websites. Our primary focus was on onboarding new users to our website and web3 as a whole. This real-time testing allowed us to identify any areas of friction or confusion and plan for future developments effectively.

Combining The New with the Old

While still employing our feedback loop, we received great feedback on the modal and how it guides users on their journey. Therefore, we decided to implement this approach across all other pages.

IMPACT

Evaluating Our Results:

To assess the impact of our new design, we carefully evaluated key performance indicators (KPIs) that were established beforehand to quantify our results.

Time to Onboard

The time required for users to complete the onboarding process reduced by 30% following the implementation of streamlined workflows and improved user guidance. This decrease indicates a more efficient and user-friendly onboarding experience, leading to faster adoption of the platform.

Time Spent on Page

The average time spent on the create page significantly decreased from 20 minutes and 45 seconds to 10 minutes and 56 seconds. This reduction suggests that users were able to navigate and create their NFTs faster and more efficiently.

Conversion Rate

The conversion rate, measured by the percentage of users who successfully created and listed an NFT, saw a notable improvement of 20% after the redesign. This increase signifies improved usability and effectiveness in guiding users through the NFT creation process, resulting in higher conversion rates.

NEXT STEPS

What comes next?

Iterative Refinement

Building on the success of our recent design improvements, we will continue to iteratively refine the platform based on user feedback and performance data. This iterative approach ensures that Genadrop remains responsive to user needs and preferences, with ongoing enhancements to usability, functionality, and overall user experience.

Feature Expansion

We will prioritize the expansion of features and functionalities to offer users even more tools and options for NFT creation and management. This may include the introduction of new customization features, integration with additional blockchain networks, and enhanced collaboration capabilities to empower artists and creators.

Community Engagement

Strengthening community engagement efforts will be a key focus moving forward. We will foster a vibrant and supportive community around Genadrop through forums, tutorials, and user-driven content initiatives. By actively engaging with our user community, we aim to cultivate a sense of belonging and collaboration while gathering valuable insights for future development.

Marketplace Integration

Integration with NFT marketplaces will be explored to provide users with seamless access to broader distribution channels and opportunities for monetization. By enabling direct integration with leading NFT marketplaces, we aim to simplify the process of listing and selling NFTs, further empowering artists to reach a wider audience and maximize their creative potential.

RETROSPECTIVE

Final thoughts & takeaways

As we conclude the Genadrop project, it's essential to reflect on the milestones achieved and the lessons learned along the way. We express special gratitude to the team and community for their unwavering support and collaboration throughout this transformative journey.

Simplicity Wins

Emphasize simplicity in design and functionality to enhance user experience and drive adoption.

User-Centric Approach

Prioritize user feedback and engagement to inform iterative improvements and maintain relevance.

Continuous Innovation

Commit to ongoing innovation and refinement to meet evolving user needs and market trends.